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Sonic branding, also known as audio branding, is the expression of your brand through sound.
It most often comes through a "jingle" - a short, instantly recognizable piece of music or sound that customers associate with your brand. Popular global examples include McDonald's ("I'm Lovin' It"), Apple (the sound of their computers starting), Amazon (the voice of Alexa, the interactive assistant), and Microsoft (the sound of Windows starting). You can think of them as "audio logos".
But they have a much wider scope. Just as the visual elements of a brand consist of a logo, visual style, typeface, animation, product, product packaging and more, audio branding exists through many different channels.
It's about creating a distinct sonic identity that is deeply intertwined with the brand and the messages and feelings it promotes in the minds of customers.
Audio branding sounds are designed to reach the ears of customers wherever they are. Such places are, for example:
Public spaces (such as train stations)
Retail stores and malls
TV advertisement
Social media advertising/content sponsorship
Website banners
Podcast sponsorship
In-app advertising, e.g. Spotify
It can be a single audio logo or advertisement, but also an extension of your brand identity that includes your audio "style" or approach to the sonic message.



The sounds in the UI should work like a well-coordinated orchestra, both among themselves and within the surrounding interface.
There are three types of sounds in the UI: sound design, music, and voice. Each of them communicates information and brand identity in a different way. Different types of sounds can be used to create a specific effect, multiple sounds can exist separately or together in the same UI.

See how it sounds in practice.


Cars, like other devices, communicate with the user through sound. In addition, electric cars whose engines work very quietly, currently have designed engine sounds that they are supposed to make while driving, this is also the work of a sound designer.

See how it sounds in practice.


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